The benefits to the implementation of videos into your marketing strategies are many. Here are just a few!

Conversion. There is no better way to sell. The percentage of people buying a product or using a service as a direct response to a video is sky high, much greater than any other form of advertising.

Return. Once they are made, they last forever. It may seem like a big outlay, but consider this; how many sales pitches could you make in the time it takes to produce and distribute a video? In the time it takes to pitch to one company, your video could have spread to thousands of consumers, all over the world! The return on this type of investment is proven to be excellent.

Search Engines. Videos are engaging, so will keep users on your site for longer. If consumers are spending more time on your site, search engines will recognise this as meaning that it contains quality content, and will push your ranking up!